Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services
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Tactics may include: Search engine optimization (SEO) Social media marketing Video marketing Email marketing Blogging & affiliate marketing Website marketing Pay-per-click Content marketing Search engine marketing Social media optimization
Analytics is the systematic process of collecting, processing, examining, and interpreting data using various tools and statistical methods (like data mining, machine learning, and statistical analysis) to identify patterns, relationships, and trends.
Cloud infrastructure is the collection of hardware and software resources—like servers, storage, and networking—that are used to deliver cloud computing services over the internet
Speed and Performance: The agency emphasizes website performance optimization to ensure fast-loading websites that enhance user experience and engagement.
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Machine learning is a subset of artificial intelligence that enables systems to learn and improve from data without being explicitly programmed. It works by using algorithms to analyze large datasets, identify patterns, and make decisions or predictions
Virtual reality (VR) is a technology that simulates a computer-generated environment and makes it possible to interact with it in a very realistic way. It has become increasingly popular in recent years, with applications in fields such as gaming, education, healthcare, and entertainment.
The Internet of Things (IoT) is a network of physical objects embedded with sensors, software, and other technologies that connect and exchange data with other devices and systems over the internet
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